Privacy Policy
Last Revised: January 1, 2026
Burke Home Goods ("Burke Home Goods," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, store, and safeguard your information when you visit our website, purchase our products (including the Axis Pro Ankle Strengthener), or otherwise interact with our services (collectively, the "Services").
By accessing or using our Services, you acknowledge that you have read and understand this Privacy Policy and agree to the collection and use of information in accordance with it. If you do not agree with this Policy, please do not access or use our Services.
1. Scope and Relationship to Terms of Service
This Privacy Policy applies to all users of the Burke Home Goods website and Services, as defined in our Terms of Service. Capitalized terms not defined in this Privacy Policy have the meanings given to them in the Terms of Service. This Policy governs how we collect, use, disclose, and protect personal information when you access the Site, purchase products, submit content, or otherwise interact with the Services.
By using the Services, you acknowledge that the collection and processing of personal information described in this Policy is necessary for the performance of our contract with you, for compliance with legal obligations, and for our legitimate business interests, as further described below.
2. Information We Collect
2.1 Personal Information You Provide
We collect personal information that you voluntarily provide when you interact with the Services, including when you place orders, communicate with us, submit inquiries, participate in promotions, or otherwise engage with Burke Home Goods. This information may include your name, billing and shipping address, email address, telephone number, payment-related information (processed by third-party payment processors), order history, and communications with us.
2.2 Automatically Collected Information
When you access the Site, we automatically collect certain technical and usage information, including IP address, browser type, device identifiers, operating system, referral URLs, pages viewed, and interaction data. This information is collected through cookies, log files, and similar technologies to ensure proper functionality, security, and performance of the Services.
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate and improve the Site, enhance user experience, analyze usage patterns, and support marketing activities. Cookies may be session-based or persistent. You may control or disable cookies through your browser settings; however, restricting cookies may limit functionality of the Services.
Where required by applicable law, including the GDPR, we will obtain your consent before placing non-essential cookies on your device.
4. Purposes and Legal Bases for Processing (GDPR)
We process personal information only where permitted under applicable law. For users located in the European Economic Area (EEA), United Kingdom, or Switzerland, our legal bases for processing include:
Performance of a Contract: to process orders, provide products, manage accounts, and deliver Services;
Legal Obligations: to comply with applicable laws, tax requirements, and regulatory obligations;
Legitimate Interests: to operate, secure, and improve our business, prevent fraud, enforce our Terms of Service, and communicate with users;
Consent: where required, including for marketing communications or non-essential cookies.
We use personal information to fulfill orders, provide customer support, communicate with users, operate and improve the Services, conduct analytics, detect and prevent fraud or misuse, enforce our Terms of Service, and comply with legal obligations.
5. Disclosure of Personal Information
We do not sell personal information. We disclose personal information only as necessary to operate the Services or as required by law.
5.1 Service Providers
We may share personal information with trusted third-party service providers who assist with payment processing, order fulfillment, shipping, website hosting, analytics, marketing communications, and customer support. These providers are contractually obligated to process information solely on our instructions.
5.2 Legal Compliance and Protection
We may disclose personal information to comply with applicable law, legal process, or governmental requests, or to protect the rights, property, or safety of Burke Home Goods, our users, or others, including enforcement of our Terms of Service.
5.3 Business Transactions
If Burke Home Goods is involved in a merger, acquisition, asset sale, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable data protection laws.
6. Payment Information
Payment information is processed by third-party payment processors and is not stored on our servers. These processors handle your payment data in accordance with their own privacy policies and applicable security standards.
7. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
8. Data Security
We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
9. Your Rights Under GDPR and Other Laws
If you are located in the EEA, United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation (GDPR), including the right to:
Access your personal information;
Request correction of inaccurate data;
Request deletion of personal information, subject to legal limitations;
Restrict or object to certain processing activities;
Request data portability;
Withdraw consent at any time where processing is based on consent.
You may exercise these rights by contacting us using the information provided below. We may request verification of your identity before fulfilling such requests.
If you believe your rights under GDPR have been violated, you also have the right to lodge a complaint with your local supervisory authority.
10. Children’s Privacy
Our Services are not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take reasonable steps to delete it.
11. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of such third parties. We encourage you to review their privacy policies before providing personal information.
12. International Data Transfers
Burke Home Goods is based in North America. If you access the Services from outside the United States or Canada, your personal information may be transferred to, processed, and stored in jurisdictions that may not provide the same level of data protection as your home country. Where required by law, we implement appropriate safeguards, including contractual protections, to ensure lawful cross-border transfers.
13. Changes to This Privacy Policy
We reserve the right to modify or update this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised Policy on the website. Your continued use of the Services after such changes constitutes acceptance of the updated Privacy Policy.
14. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Burke Home Goods
Email: info.burkehomegoods@gmail.com
This Privacy Policy is provided for general informational purposes and does not constitute legal advice. Burke Home Goods recommends consulting legal counsel to ensure compliance with applicable privacy laws.